Success stories in the business world often inspire millions, and Sara Davies is a perfect example of an entrepreneur who turned a passion into a thriving empire.
Best known for her role on Dragons’ Den, Sara Davies has built a multi-million-pound business from scratch, proving that creativity and determination can lead to incredible wealth.
Starting as a young entrepreneur with an idea in the crafting industry, she has grown her business into a global brand while also making strategic investments in other ventures.
Her increasing popularity as a television personality and investor has naturally led to curiosity about her financial success.
In this article, we take an in-depth look at Sara Davies net worth, how she built her fortune, her investments, and what the future holds for her financial journey.
Who is Sara Davies?
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Sara Davies was born on April 23, 1984, in Coundon, County Durham, England. From a young age, she showed a keen interest in business, largely influenced by her family.
Her father, who ran a decorating business, played a significant role in shaping her entrepreneurial mindset.
Early Life and Education
Growing up in a hardworking family, Sara developed strong business acumen early on. She attended the University of York, where she pursued a degree in Business Studies. It was during her time at university that she came up with an idea that would change her life.
The Start of Her Career
While working on a university placement at a local crafting business, Sara noticed a gap in the market for a tool that allowed people to create custom envelopes for handmade cards. With this idea, she developed the Enveloper, a crafting tool that quickly gained popularity.
By the time she graduated in 2006, her company, Crafter’s Companion, had already generated over £500,000 in sales. Realizing the potential, she decided to dedicate herself fully to growing the business.
Personal Life
Sara is married to Simon Davies, and the couple shares two children. Despite her demanding career, she often speaks about maintaining a healthy work-life balance. She credits her husband for his unwavering support in her journey as an entrepreneur.
How Did Sara Davies Build Her Business Empire?
Sara Davies’ rise to success was not a matter of luck; it was a strategic combination of market research, innovation, and persistence. She identified a gap in the crafting industry and turned it into a multi-million-pound business.
Crafter’s Companion – From an Idea to a Global Brand
The foundation of Sara’s business empire is Crafter’s Companion, a company she started while still a university student.
She developed the Enveloper, a tool that allowed crafters to make custom envelopes, which became an instant success. With a £20,000 loan from her parents, she launched the business from her university bedroom.
After graduating, Sara focused on expanding her product line beyond the Enveloper, introducing crafting tools, die-cutting machines, and art supplies. The business rapidly gained traction in the UK crafting community, and her company started generating millions in revenue within a few years.
International Expansion and Market Growth
Recognizing the potential of international markets, Sara took Crafter’s Companion global. She strategically expanded into the United States, Germany, and other European markets, capitalizing on the increasing popularity of DIY crafts and handmade products.
One of her biggest business moves was establishing a US headquarters to cater directly to American crafters. The company partnered with major retailers like Walmart, Hobby Lobby, and Joann Stores, further solidifying its presence overseas.
Television Shopping and Brand Awareness
Sara also leveraged television shopping networks such as Ideal World, QVC UK, and HSN in the US to promote her products. This marketing approach allowed her to demonstrate her crafting tools in action, resulting in higher sales and increased brand awareness.
As a result of her efforts, Crafter’s Companion now employs over 200 people and generates millions in annual revenue, making it a dominant player in the crafting industry.
What is Sara Davies Net Worth in 2025?
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As of 2025, Sara Davies’ net worth is estimated to be around £37 million. This remarkable financial achievement is a result of her entrepreneurial ventures, strategic investments, and media presence.
Key Sources of Sara Davies’ Wealth
Sara’s wealth is built on a diversified portfolio of income streams:
- Crafter’s Companion: The company remains her primary revenue source, contributing significantly to her net worth.
- Dragons’ Den Investments: As a Dragon, she invests in innovative businesses, which further add to her financial success.
- Property Investments: Sara has smartly invested in real estate, boosting her wealth over time.
- Media and Publishing: She earns additional income from book sales, public speaking, and television appearances.
Given her continued business growth, her net worth is expected to increase further in the coming years.
How Did Sara Davies Become a Dragon on Dragons’ Den?
In 2019, Sara Davies made history by becoming the youngest-ever female investor on Dragons’ Den.
Why Was Sara Chosen for the Show?
Sara was invited to join the BBC show due to her proven success in business. She had built a thriving company, showcased strong financial acumen, and had a keen eye for spotting profitable opportunities, qualities essential for being a Dragon.
Role as an Investor
As a Dragon, Sara:
- Reviews and invests in start-ups that pitch their ideas on the show.
- Mentors and advises entrepreneurs, helping them grow their businesses.
- Uses her crafting industry expertise to guide product-based businesses toward success.
Successful Investments in Dragons’ Den
Since joining, Sara has backed multiple successful businesses, further adding to her financial success and reputation.
What Businesses and Investments Contribute to Sara Davies’ Wealth?
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Sara’s financial empire is built on strategic business investments across various industries.
Key Income Streams
- Crafter’s Companion: The foundation of her wealth, this company remains her most profitable business.
- Dragons’ Den Investments: She has funded businesses across industries, from tech to fashion and food.
- Real Estate Holdings: Sara has invested in commercial and residential properties, ensuring steady returns.
- Books and Media Projects: She earns from book royalties, television appearances, and speaking engagements.
Her ability to diversify income sources has allowed her to build and sustain a high net worth over the years.
How Has Sara Davies’ Wealth Evolved Over the Years?
Sara’s wealth has experienced significant growth since she started Crafter’s Companion.
| Year | Estimated Net Worth |
| 2015 | £5 million |
| 2018 | £15 million |
| 2021 | £27 million |
| 2023 | £33 million |
| 2025 | £37 million |
The consistent upward trend highlights her smart financial decisions and business growth strategies.
What Luxuries and Assets Does Sara Davies Own?
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Although Sara Davies is known for her humble and down-to-earth nature, she does enjoy certain luxuries.
Notable Assets
- Luxury Home: She owns a beautiful home in Teesside, UK, where she lives with her family.
- High-End Cars: Sara has a collection of premium cars, reflecting her financial success.
- Exclusive Holidays: She enjoys luxury vacations with her family, taking time off from her busy schedule.
Despite her wealth, Sara remains grounded and actively supports charitable causes.
What Are Sara Davies’ Future Business Plans and Financial Goals?
Sara is always looking for new opportunities to expand her business empire.
Future Plans
- Expanding Crafter’s Companion into more global markets, especially in Asia and Australia.
- Increasing her presence in the media, with potential new TV shows and business collaborations.
- Continuing to invest in start-ups, helping young entrepreneurs succeed.
- Growing her real estate portfolio, further securing her financial future.
Sara’s forward-thinking mindset ensures that her net worth and influence will continue to rise in the coming years.
How Much is Sara Davies Predicted Net Worth in 2026?
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With her expanding business empire and strategic investments, financial analysts predict that Sara Davies’ net worth will surpass £40 million by 2026.
Factors Driving Her Future Wealth Growth
Several factors contribute to this expected financial increase:
- Crafter’s Companion’s Expansion: The company continues to reach new international markets, driving revenue growth.
- Dragons’ Den Investments: Sara’s investments in start-ups are expected to generate high returns over time.
- Media and Brand Collaborations: As a public figure, Sara is likely to secure brand endorsements, increasing her earnings.
- Real Estate Growth: Her property investments are expected to appreciate, adding more value to her portfolio.
Sara’s consistent focus on business expansion and wealth diversification ensures that her net worth will continue to rise.
Conclusion
Sara Davies’ journey from a university student with an idea to a multi-millionaire entrepreneur is truly inspiring.
She built Crafter’s Companion into a global brand, became a respected Dragons’ Den investor, and diversified her income streams through strategic business and real estate investments.
With a current net worth of £37 million and a projected growth beyond £40 million, Sara’s financial success continues to grow. Her story proves that determination, innovation, and smart investments can lead to long-term wealth and success.
FAQs
What is Sara Davies’ main source of income?
Sara’s primary source of income is her company, Crafter’s Companion, along with investments and television appearances.
How much did Sara Davies earn from Dragons’ Den?
While exact figures are unknown, her role as a Dragon provides a significant income alongside investment opportunities.
Is Sara Davies a billionaire?
No, but she is a multimillionaire with a growing fortune.
What businesses has Sara Davies invested in?
She has invested in crafting, tech, fashion, and food businesses through Dragons’ Den.
Does Sara Davies own real estate?
Yes, she owns properties as part of her investment portfolio.
Is Sara Davies still active in Crafter’s Companion?
Yes, she remains deeply involved in her company’s growth.
How did Sara Davies start her business?
She created the Enveloper while at university, which led to the launch of Crafter’s Companion.
What are Sara Davies’ future plans?
She aims to expand Crafter’s Companion, grow her media presence, and invest in more businesses.
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