Introduction
Halloween is a time for unending fun, fabulous costumes, and candy. However, that is only for the kids. Adults celebrate Halloween more than just dressing up as their favorite characters and attending parties. Shoppers love to spend at the time, and businesses should take advantage of the opportunity to use their best Halloween marketing strategies.
The holidays are a fantastic time for business owners to attract new clients and increase sales. Since seventy percent of consumers purchase everyday goods through digital channels, Halloween marks the beginning of the holiday shopping season.
The best time to start your Halloween marketing campaign is right now because most consumers shop for Halloween during the final two weeks of September and the first two weeks of October. So, without further ado, let’s talk about how you can use this time to your benefit as a supply business.
4 Halloween marketing strategies for supply businesses
Before Halloween, some of the most popular items in high demand include costumes, candy, and spooky decorations. So, as a supply business, you need to have an abundance of these items and knowledge of some effective marketing strategies discussed below.
1. Trick-or-treat store
You can participate in trick-or-treat night whether your business is an online-only operation or a small business place outside the town. Open your doors on trick-or-treat night to become a stop on the neighborhood route if you operate a brick-and-mortar location, and trick-or-treaters are likely to pass by your establishment.
You can hand out candy or swag with your business card to adults and small toys or candy to children. Additionally, you can make branded candy bars or order tiny bags printed with your logo and fill them with candies to distribute.
There are always options for toys, stickers, stuffed animals, and more that enable you to provide something cool that fits your brand if it leans toward something more imaginative. If your business is situated in the middle of the community route, you might even turn into a relief station and distribute water bottles bearing your brand’s label.
2. Send cards for Halloween
Send your customers gift cards that go on sale for a set amount of time as part of your marketing campaign. It’s a tried-and-true strategy—a straightforward but effective Halloween marketing concept.
Additionally, email isn’t always a requirement. Social media and even PPC advertisements can help you attract new clients.
You might even want to send some physical gift cards to your most generous customers if you have a lot of local clients and money to spare. Receiving something physical in your mailbox is a welcome surprise in a world that is becoming increasingly digital. It will also make your customers inclined toward your supply store for their Halloween purchases.
3. Make a spooky song or video
One of the top ways to promote your brand and show off the features of your Halloween-themed products is through videos. According to 86% of video marketers, their videos successfully generate leads. Halloween offers an opportunity to be imaginative, memorable, and unsettling. It can effectively engross your audience.
Ford made its popular Halloween car wash prank a few years ago, which went viral. One slightly more pricey but memorable instance is LG’s “So Real It’s Scary” campaign, in which participants were misled into believing that the floor of their elevators was collapsing.
4. Advertise through flyers and social media
Even though flyers seem outdated, when the word “advertise” is mentioned, we automatically think of social media. It is one of the best digital marketing ways you can rely on. They can get the message across effectively and cost little to nothing. PosterMyWall has a ton of Halloween flyer templates for you to choose from.
Alongside great flyers about your supply store, try to advertise your Halloween supplies on social media platforms. It takes more than just Halloween-themed content to draw visitors to your website and keep them there.
However, talking to them could be beneficial. Utilize social media’s influence to create engaging content that will help you connect with your community and target audience.
Summing it up
The next step is to practice some of these Halloween marketing strategies now that you understand how to use them to grow your company. Stick to a decent budget and advertise well for maximum reach this season for your supply store.
