Call tracking is essential software for any business striving for more effective marketing, and an optimal rate of lead and sales generation.
Among these many businesses, one of the industries that can benefit most from call tracking is the automotive industry.
In order to maintain a successful car dealership, you need to ensure you’re devising the best marketing strategies, and keeping customer engagement at a sufficient level. This is where UK call tracking can help you achieve this.
In this article, you’ll receive a detailed how-to guide, showing you the steps to take to implement call tracking software into your automotive business, and use it as best as possible.
Enrolling Call tracking Into Your Automotive Business
1. Choose the best provider
The first thing to do when you incorporate call tracking into your car dealership, is to find expert software from the best provider.
With customer calls and marketing being such crucial components of your business’s success, it’s essential that your call tracking software has the best features and insights to do the job.
For instance, a superior call tracking software will offer a range of detailed metrics and insights to help you understand every aspect of customer calls. This can include the entire journey taken by a customer to arrive at the point of a call.
With the right software, you’ll be better equipped to use call tracking in the most effective manner for your business.
2. Start identifying customer engagement
Once your software is implemented, you can now begin to identify and observe customer engagement across all your marketing touchpoints.
The detailed reports and insights of call tracking will help you create an entire customer journey map for every caller, showing you the touchpoints they engaged with before, during, and after a call.
With this information, you’ll start to have a clearer picture of which marketing touchpoints are driving more leads and sales generation and, therefore, which campaigns are most valuable to your business.
On top of this, you can even implement speech analytics to work alongside your software. This means that – along with already being recorded – all customer calls will now be transcribed, and any relevant keywords will be picked up.
3. Make necessary changes to marketing
Now that you have extensive data surrounding all your customer calls and touchpoints, you can adapt your marketing strategies accordingly.
For instance, you may find that the campaigns eliciting the most customer engagement are coming from social media posts. In turn, you’ll know to start replicating similar strategies, to ensure all of your marketing campaigns are producing the highest rate of leads and sales.
Also, speech analytics may reveal that a large number of your customers are leaving your calls unsatisfied, and without making a purchase.
As a result, you can refine your customer communication – such as through training, for instance – to ensure a better customer experience during calls, and thus, a greater chance of a sale.
By making the necessary changes influenced by your call tracking data, you’ll now have more effective approaches to your marketing strategies.
4. Monitor the changes made
Not only can call tracking assist you in identifying and making effective changes to your marketing strategies, but it can also help you monitor the performance of these changes.
Once you’ve developed new – or adapted any – strategies, you need to ensure they’re generating a sufficient number of leads and sales for your business.
The insights and reports from your software will help you see this, and establish how much engagement is coming from each marketing campaign.
Then, you can keep the campaigns that prove successful, and make any changes to, or remove campaigns that are underperforming.
This keeps every campaign working at an optimal level, and provides you with a greater return on investment (ROI) from all your strategies.
With this how-to guide for using call tracking, you can start implementing the software into your own car dealership, and significantly boost your lead and sales performance.
